About Hafnia Financial, Inc.
Your Partner in Coordinated Financial Planning
We are committed to helping individuals, families, and business owners pursue their financial goals through personalized, client-centered wealth management — grounded in fiduciary responsibility and delivered with transparency.
Our Story
Hafnia Financial, Inc. was founded with a clear and enduring purpose: to provide coordinated, personalized financial planning that puts the client's interests first. Based in San Diego, California, we have grown into a trusted advisory practice serving individuals, families, and business owners throughout Southern California and beyond.
Our practice is built on a foundation of integrity, professional expertise, and a genuine commitment to the fiduciary standard. We do not simply manage investment portfolios — we work to understand each client's complete financial picture and help them navigate the full range of decisions that shape their long-term financial well-being, including investment management, retirement planning, tax-aware investment coordination, and estate planning coordination conducted in partnership with clients' legal and tax professionals.
We believe that lasting client relationships are built on trust, clear communication, and advice that is consistently aligned with each client's best interests.
A Note from Our President
“Financial planning is ultimately about people — understanding what matters most to you, what you are working toward, and what concerns you. Our role is to bring structure, strategy, and clarity to that picture, so you can make confident decisions today and into the future.”
— Jan Gleisner, President, Hafnia Financial, Inc.
Our Core Values
Client-First Approach
Every recommendation we make is guided by what is in your best interest, not ours. As a fiduciary, we are legally and ethically obligated to uphold this standard in every client engagement.
Fiduciary Commitment
Hafnia Financial, Inc. operates as a registered investment adviser, subject to the fiduciary duty of care and loyalty under applicable securities law. This means we are required to act in your best interest and to disclose any conflicts of interest that may affect the advice we provide. A full description of our practices and any conflicts is available in our Form ADV Part 2A, which we encourage all clients and prospective clients to review.
Transparent Communication
We believe you should always understand what we are doing on your behalf and why. Our fee structure is disclosed clearly in our Form ADV, and we do not receive undisclosed compensation for investment recommendations made through our advisory services.
Long-Term Relationships
We measure our success by the enduring quality of our client relationships, not by short-term results. Our ongoing service model is designed to ensure your financial plan evolves alongside your life.
Our Investment Philosophy
Our approach to investment management is rooted in four core principles that guide how we serve each client.
Fiduciary Standard
As a registered investment adviser, we are legally and ethically required to act in your best interest. This obligation shapes every recommendation we make.
Strategic, Long-Term Focus
Our primary investment strategy is built on strategic asset allocation using a core-and-satellite framework. We use passively managed index funds and ETFs as the foundation of client portfolios, and selectively add actively managed or satellite positions where we believe there are meaningful opportunities. We believe that patience and discipline, not frequent trading, are the hallmarks of sound long-term investing.
Risk Management Through Diversification
We seek to manage risk through appropriate diversification and strategic asset allocation. It is important to note that diversification does not guarantee a profit or protect against loss in declining markets. All investing involves risk, including the potential loss of principal.
Fee Transparency
Our advisory fees are fully disclosed in our Form ADV Part 2A. We do not charge commissions on investment recommendations made through our advisory services. Please note that Jan Gleisner is separately licensed as an insurance agent and may receive commissions on insurance products recommended outside of the advisory relationship; this arrangement is fully disclosed in our Form ADV and does not affect the objectivity of investment advice provided through Hafnia Financial, Inc.
Meet Our Team
Our advisory team combines professional expertise, personal commitment, and a shared dedication to each client's long-term financial well-being. We invite prospective clients to review the background and qualifications of our Investment Adviser Representatives in our Form ADV Part 2B brochure supplements, available upon request.
Jan Gleisner
President & Investment Adviser Representative
Jan is the President of Hafnia Financial, Inc. and an Investment Adviser Representative focused on investment research, portfolio strategy, and client planning.
Hafnia Financial, Inc. does not provide legal or tax advice. Clients should consult their attorney or tax professional regarding estate planning and tax matters.
Sean Gelt
Chief Compliance Officer & Investment Adviser Representative
Sean is the Chief Compliance Officer of Hafnia Financial, Inc., focused on strengthening the firm's processes, regulatory procedures, and operational systems within a strong culture of compliance.
*Professional designations are granted by private organizations, not by securities regulators. The CES designation does not imply specialized licensure in legal or tax matters. Hafnia Financial, Inc. does not provide legal or tax advice. Clients should consult their attorney or tax professional regarding estate planning and tax matters.
Every member of our team is dedicated to upholding the highest standards of professionalism and client service. We're here to be your trusted partner on your financial journey.
Hafnia Financial, Inc. is a registered investment adviser in the State of California. Registration does not imply a certain level of skill or training. This page is for informational purposes only and does not constitute investment advice or a solicitation. All investment strategies involve risk, including the potential loss of principal. Past performance is not indicative of future results. Hafnia Financial, Inc. does not provide legal or tax advice. Clients should consult qualified legal and tax professionals regarding their individual circumstances. Jan Gleisner is separately licensed as an insurance agent; insurance-related activities are conducted outside of and separate from the investment advisory relationship. For complete information about Hafnia Financial, Inc.'s services, fees, and conflicts of interest, please refer to our Form ADV Part 2A, available upon request.
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